![]() ![]() ![]() “When we decided to start this business, we wanted to sell the notion of fun and embody that in every pair of shorts we sold.” Takeawayīuild communities around your brand with creative social media marketing. “We wanted to sell our lifestyle to people,” Tom Montgomery, one of the brand’s founders, said. Eventually, the brand started calling their followers Chubsters and Chubster Nation, which promotes a fun sense of community. The positive, playful, and youthful brand image is also brilliantly reflected through the website. Their campaigns target male college students who like a laid back lifestyle, and actively engage with their posts. ![]() The brand uses quirky social media campaigns that also promote user-generated content. Recipe for Success □Īctive social media marketing, constant engagement with fans, and an awesome brand voice make Chubbies a Shopify success story. The strategy struck a chord with target customers, as Chubbies collected 1.5 million emails, 1.6 million Facebook likes, and a 50% YoY growth. The founders of Chubbies associate them with the traditional lazy weekends of their youth, which inspired them to “sell this lifestyle.”īefore starting a Shopify store, Chubbies created a brand communication strategy focused on a fun, laid-back and informal style. Here’s one campaign they ran.Ĭhubbies is a premium apparel brand founded with a simple goal: spread the love for men’s retro shorts. To encourage visitors to subscribe, the brand offers 15% off plus useful content. Email popups are excellent tools, especially when they contain discounts. Online advertising is good for product and brand awareness, but onsite email capture tools are a must to collect emails from website visitors. Have a plan to build and nurture your email list. Building and nurturing an email list is key to continuous growth, said Woodard, as it helped educate customers and to keep in touch with them. In a recent interview with Shopify, Woodard mentioned that she underestimated email as a channel for business growth. Woodard advises focusing on two things: 1) building a quality product and 2) creating and nurturing an email list.Īfter Woodard created a range of allergen-free cookies, she focused on marketing her Shopify store online with Google ads, social media ads, and email. The performance: $4M+ in revenues (10-fold revenue increase in 2020 alone). Her website has a range of delicious snacks, which she made herself along with a product developer. Frustrated by the lack of options, she decided to start her own packaged goods company, but was rejected by 86 investors (!)Īfter finally securing the investment and building a Shopify store, Woodard saw her business take off. To drive visitors to the surveys, the brand uses gorgeous popups on the homepage and product pages.ĭenise Woodard had a hard time finding healthy snacks for her daughter who was diagnosed with severe food allergies. Asphalte’s founders focused on getting people products they wanted instead of chasing the highest margins.Īs for the Shopify contribution, it allowed Asphalte to create a good-looking website with a visitor survey section powered by Typeform. Use customer feedback to create or change your products or services. Website surveys ensure that the flow of feedback stays consistent. So, people become collaborators and contribute to creating high-quality clothing they actually want to buy. To ensure the highest quality, Asphalte collaborates with the best manufacturers and cuts out the middlemen.Īlso, Asphalte relies on customer feedback to create products. The brand’s products are long-lasting, which improves customer satisfaction and reduces environmental impact. Recipe for Success □Įxcellent product quality and a customer-centric culture centered around the pre-order model. Asphalte’s team decided to make clothes solely based on the preferences of customers, without charging them upfront. When Asphalte was founded in 2016, the brand chose an unusual business model: pre-order. Like Ben Francis, the owner of Gymshark, who has build one of the most prominent Shopify success stories and now shares advice with entrepreneurs: The revenue is there for the ones willing to put in hard work □ Many Shopify shops fail, often due to a lack of targeted strategy and planning. Most Shopify stores fail due to a lack of conversion tactics Success rate of Shopify stores is around 10%Īverage ecommerce success rate: less than 20%Īverage revenue per customer for Shopify is $92Īverage conversion rate for Shopify is 1.4% (20% of stores have a 3.2% rate or more) While you might be lucky and strike gold quickly, let’s be real: many people fail because they expect fast results with minimal effort. Have you come across Shopify success stories claiming to make millions in a couple of months? Many are legit, but they often create the impression that making millions is a piece of cake. ![]()
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